Terms of service

1. Overview

Welcome to ShapeUp.

This website and online store are operated by ShapeUp. Throughout these Terms of Service, the terms “ShapeUp,” “we,” “us,” and “our” refer to ShapeUp.

These Terms of Service govern your access to and use of our website, products, content, features, customer support, and related services, collectively referred to as the “Services.”

Our store is hosted by Shopify, which provides the ecommerce platform that enables us to offer and sell our products.

By accessing our website, creating an account, submitting information, or placing an order, you agree to be bound by these Terms of Service and any policies referenced within them.

Please read these Terms carefully. If you do not agree with them, you should not use our Services or purchase products from ShapeUp.

Our contact information is:

ShapeUp
230 South Perry Road
Plainfield, IN 46168
United States

Email: support@shapeup.shop

2. Related Store Policies

These Terms should be read together with our:

Refund and Exchange Policy
Shipping Policy
Privacy Policy
Contact Information
Any promotion-specific terms displayed on our website

These policies are incorporated into these Terms by reference.

When a specific policy addresses a particular subject in greater detail, such as shipping, returns, privacy, or promotions, that specific policy will control for that subject.

Nothing in these Terms limits any consumer right that cannot legally be waived.

3. Eligibility

You must be at least the age of legal majority in your state, province, territory, or country to place an order independently.

A person under the age of legal majority may use our website or purchase products only with the involvement, supervision, and permission of a parent or legal guardian.

By using our Services, you confirm that:

You are legally capable of entering into a binding agreement;
The information you provide is truthful and accurate;
You will use the Services only for lawful purposes; and
You will comply with these Terms and all applicable laws.

Our website is intended for a general audience and is not directed toward children under 13.

4. Acceptable Use

You may use our Services only for lawful personal, household, or authorized business purposes.

You may not use our website or Services to:

Commit fraud or engage in deceptive activity;
Provide false identity, payment, billing, or delivery information;
Use a payment method without authorization;
Interfere with the security or operation of the website;
Introduce viruses, malware, harmful code, or automated attacks;
Scrape or collect website information through unauthorized methods;
Impersonate another person or organization;
Violate intellectual-property, privacy, or other legal rights;
Harass, threaten, discriminate against, or harm another person;
Circumvent account, purchasing, product, or geographic restrictions;
Purchase products for unauthorized resale or diversion; or
Violate any applicable law or regulation.

We may restrict or terminate access when we reasonably believe someone has violated these Terms, engaged in fraud, threatened website security, or created a risk of harm to ShapeUp, our customers, or another party.

5. Product Information

We make reasonable efforts to present our products and their features accurately.

Product information may include:

Materials and fabric composition;
Product construction;
Support and shaping features;
Available sizes and colors;
Care instructions;
Measurements; and
Product images or videos.

However, you understand that:

Colors may appear differently depending on lighting, photography, screen settings, and device type;
Minor variations may occur between production runs;
Measurements may vary within reasonable manufacturing tolerances;
Fit and comfort may vary based on body shape, measurements, size selection, and personal preference; and
Packaging may change without materially changing the product.

Product images may include models, clothing, styling elements, or accessories that are not included unless expressly stated.

Please review the product description and Size and Fit Guide before ordering. For sizing assistance, contact support@shapeup.shop.

6. Sizing and Fit

Our Size and Fit Guide is intended to help customers make informed selections. It does not guarantee that a particular size will fit every person in exactly the same way.

Fit can be affected by:

Body proportions;
Band preference;
Cup shape;
Individual measurements;
Product construction; and
Personal comfort preferences.

Customers are responsible for reviewing the Size and Fit Guide and selecting their preferred size.

Our Refund and Exchange Policy explains the options available when an eligible product does not fit as expected.

7. Apparel and Medical Disclaimer

ShapeUp products are consumer apparel products.

References to shaping, lift, support, smoothing, posture, compression, comfort, or fit are general product descriptions. They are not medical advice or medical claims.

Our products are not intended to diagnose, treat, cure, or prevent any disease, injury, or medical condition.

Consult an appropriate healthcare professional before using supportive or shaping garments if you have:

Circulation concerns;
Significant skin sensitivity;
Persistent pain;
A recent surgical procedure;
Pregnancy-related concerns;
A diagnosed medical condition; or
Instructions from a healthcare provider concerning compression garments.

Discontinue use and seek appropriate advice if you experience significant pain, numbness, restricted breathing, severe irritation, or another concerning reaction.

8. Prices and Currency

Product prices may be displayed in United States dollars or another currency available for your market.

The final currency, product price, discounts, shipping charges, taxes, duties, and total amount shown during checkout will govern the transaction.

Prices may change before an order is placed. Price changes will not ordinarily affect an order that has already been accepted.

We may correct an obvious pricing, typographical, discount, or technical error. If an error affects a submitted order, we may:

Contact you for approval of the corrected amount; or
Cancel and refund the affected order.

Unless expressly stated otherwise, product prices do not include shipping, taxes, customs duties, brokerage charges, or government fees.

9. Promotions, Discounts, and Bundles

ShapeUp may offer:

Percentage or fixed discounts;
Free or discounted shipping;
Product bundles;
Buy-more-save-more offers;
Complimentary products;
Limited-time pricing; or
Promotional codes.

Promotions may be subject to additional conditions displayed with the offer.

Unless otherwise stated:

Promotions are available for a limited time;
Offers cannot be combined;
Promotional codes have no cash value;
Discounts cannot be applied after an order is completed;
Offers may be limited by product, customer, quantity, or destination;
Complimentary items may need to be returned with qualifying products; and
Free-shipping offers do not automatically include taxes, customs duties, or import charges.

We may refuse, cancel, or correct a promotion affected by fraud, manipulation, unauthorized use, an obvious error, or a technical malfunction.

10. Orders and Acceptance

Submitting an order is an offer to purchase the selected products.

An automated order-confirmation email acknowledges that we received your order. It does not necessarily mean that the order has been accepted or approved for fulfillment.

We may review orders for:

Payment authorization;
Inventory availability;
Shipping eligibility;
Fraud prevention;
Legal compliance; and
Order accuracy.

An order is generally accepted when we approve it for fulfillment, send a shipping confirmation, or otherwise expressly confirm acceptance.

We may refuse, hold, limit, or cancel an order for legitimate reasons, including:

Product unavailability;
Payment failure;
Incorrect product or pricing information;
Suspected fraud or unauthorized payment activity;
Unsupported or undeliverable destinations;
Legal, customs, sanctions, or carrier restrictions;
Violation of purchase limits;
Inventory or checkout errors; or
Suspected unauthorized resale.

If we cancel a paid order, we will refund the amount collected for the cancelled portion to the original payment method, subject to the payment provider’s processing time.

11. Customer Information and Address Accuracy

You agree to provide current, complete, and accurate:

Contact information;
Billing information;
Delivery information;
Payment information; and
Account information.

Before completing checkout, review your:

Name;
Email address;
Telephone number;
Street address;
Apartment or unit number;
City;
State, province, or region;
Postal or ZIP code;
Country;
Product;
Size;
Color;
Quantity; and
Order total.

Contact support@shapeup.shop immediately when a correction is required.

We cannot guarantee that we can modify or cancel an order after processing or fulfillment has started.

Additional delivery costs caused by inaccurate or incomplete information may be the customer’s responsibility, except where applicable law requires otherwise.

12. Payment

By placing an order, you authorize ShapeUp and its payment providers to charge the selected payment method for:

Product costs;
Shipping charges;
Applicable taxes;
Duties collected during checkout;
Clearly disclosed fees; and
Customer-authorized order adjustments.

Payments are processed through third-party payment providers. Their security reviews, authorization procedures, currency-conversion rates, holds, and processing times are governed by their own policies.

We may hold or cancel an order when payment is declined, reversed, disputed, or not completed.

Nothing in these Terms prevents a customer from reporting or disputing a genuinely unauthorized, duplicate, fraudulent, or incorrect charge.

13. Shipping and Delivery

Available shipping destinations, shipping costs, processing estimates, and delivery estimates are displayed during checkout or explained in our Shipping Policy.

Delivery dates are estimates unless we expressly describe a date as guaranteed.

Processing or delivery may be affected by:

Carrier delays;
Customs processing;
Severe weather;
Holidays;
High order volume;
Incorrect addresses;
Security screening;
Transportation interruptions;
Government action;
Labor disruptions;
Natural disasters; or
Other events outside our reasonable control.

If we cannot ship an order within the timeframe promised at the time of purchase, we will provide any notice, cancellation option, or refund required by applicable law.

Shipping availability may vary by destination, postal code, product, carrier, and fulfillment location.

We do not guarantee delivery to every country, territory, military address, freight-forwarding address, restricted jurisdiction, or postal code.

14. International Orders, Duties, and Taxes

International orders may be subject to:

Customs duties;
Import taxes;
Value-added taxes;
Brokerage fees;
Carrier processing charges; or
Other government assessments.

Checkout will indicate when duties or import taxes are collected in advance.

When these charges are not collected during checkout, the customer may be required to pay them directly to the carrier, customs authority, or government agency.

A free-shipping offer applies only to the eligible transportation charge unless the offer expressly states that duties, taxes, or other charges are included.

Customers are responsible for confirming that purchased products may legally be imported into their destination.

Refusing to pay required import charges or refusing an international shipment does not automatically guarantee a full refund. Any refund will be determined according to:

Our Refund and Exchange Policy;
Applicable consumer law;
The condition of the returned shipment; and
Any return or carrier costs incurred.

15. Delivery Issues and Missing Packages

If tracking shows delivery but you cannot locate the package:

Check the mailbox, delivery area, and surrounding property;
Ask household members, neighbors, building staff, or reception personnel;
Review the carrier’s tracking details;
Contact the shipping carrier; and
Contact us promptly at support@shapeup.shop.

We will review delivery concerns using available tracking information, carrier records, the delivery address, customer communications, and applicable law.

False non-delivery reports or fraudulent payment disputes are prohibited. This does not limit your right to report a genuinely missing, damaged, misdelivered, unauthorized, or incorrect order.

Risk of loss and ownership transfer according to applicable law.

16. Returns, Exchanges, and Refunds

Returns, exchanges, refunds, damaged products, incorrect products, and cancellation requests are governed by our Refund and Exchange Policy.

Because bras and intimate apparel involve fit and hygiene considerations, eligibility may depend on the condition of the product.

Return or exchange requirements may include:

Submitting the request within the applicable deadline;
Keeping original tags attached;
Returning the original packaging;
Keeping any hygiene protection intact;
Avoiding signs of extended wear;
Not washing or altering the product;
Keeping the product free of odors, stains, cosmetics, deodorant, and pet hair; and
Providing valid proof of purchase.

Products should be tried on carefully over clean undergarments until you decide whether to keep them.

A product showing signs of wear, washing, alteration, contamination, or customer-caused damage may not qualify for a discretionary return or exchange.

These requirements do not limit rights that cannot legally be excluded, including rights involving products that are defective, damaged, misdescribed, or incorrect.

17. Product Availability and Purchase Limits

Products and variants may have limited availability and may be offered exclusively online.

We may apply reasonable purchase limits based on:

Customer;
Household;
Account;
Payment method;
Billing or delivery address;
Destination;
Product;
Variant;
Promotion; or
Order quantity.

These limits may be used to protect inventory, prevent fraud, enforce promotional conditions, comply with legal requirements, or preserve fair customer access.

We may change or discontinue any product, size, color, or variant at any time.

18. Customer Accounts

Some website features may allow customers to create an account.

You are responsible for:

Protecting your login details;
Restricting access to your account and device;
Maintaining accurate account information; and
Promptly notifying us of suspected unauthorized access.

We may suspend or restrict an account when we reasonably suspect fraud, unauthorized access, misuse, or a violation of these Terms.

19. Reviews and Customer Content

Customers may be able to submit reviews, photographs, videos, testimonials, comments, questions, or other content.

You retain ownership of content you create.

By voluntarily submitting content to ShapeUp, you grant us a non-exclusive, worldwide, royalty-free license to host, reproduce, display, format, distribute, and use that content in connection with operating and promoting ShapeUp, subject to applicable privacy and consumer-protection laws.

You confirm that submitted content:

Is yours or is used with permission;
Reflects your genuine experience when presented as a review;
Does not violate another person’s rights;
Does not contain unlawful, threatening, defamatory, deceptive, or obscene content;
Does not contain malicious code; and
Does not disclose another person’s private information without permission.

We may moderate or remove content that violates these standards.

We do not prohibit or penalize honest customer reviews merely because they are critical or negative.

When a discount, complimentary product, payment, or other incentive was provided in connection with content, that relationship must be disclosed clearly and truthfully.

20. Intellectual Property

The ShapeUp website and its original content—including brand names, logos, product names, photographs, videos, graphics, layouts, written content, software, icons, and marketing materials—are owned by or licensed to ShapeUp and protected by applicable intellectual-property laws.

Using our website does not transfer ownership of our intellectual property to you.

Without written permission, you may not:

Republish substantial portions of our website;
Commercially exploit our content;
Remove ownership notices;
Use ShapeUp branding in a misleading manner;
Create counterfeit products;
Falsely imply sponsorship, affiliation, or endorsement;
Register confusingly similar domains, accounts, or brand identifiers; or
Copy protected photographs, videos, or original designs for commercial use.

You may share ordinary links to publicly available pages as long as the sharing is lawful and does not misrepresent your relationship with ShapeUp.

21. Third-Party Tools, Services, and Links

Our website may use or link to third-party services, including:

Shopify;
Payment processors;
Shipping carriers;
Fulfillment providers;
Review platforms;
Analytics providers;
Advertising services;
Order-tracking systems; and
Social-media platforms.

Third parties operate under their own terms and privacy practices.

ShapeUp is not responsible for the independent content, availability, security, conduct, or policies of third-party services.

A link or integration does not mean that ShapeUp endorses every statement, product, or service offered by that third party.

22. Website Availability and Accuracy

We work to keep the Services accurate, secure, and accessible, but we do not guarantee that:

Access will always be uninterrupted;
Every error will be corrected immediately;
All features will function on every device or browser;
Every feature will be available in every market; or
Third-party services will remain continuously available.

We may update, maintain, restrict, suspend, or discontinue website features when reasonably necessary.

23. Privacy

Our collection, use, disclosure, and protection of personal information are explained in our Privacy Policy.

Operating the website and fulfilling orders may require personal information to be processed by providers such as Shopify, payment processors, fulfillment providers, shipping carriers, analytics services, and customer-support tools.

Customers may exercise applicable privacy rights using the methods described in our Privacy Policy.

24. Electronic Communications

By using our website, placing an order, or contacting us electronically, you agree to receive transactional communications electronically, including:

Order confirmations;
Payment notices;
Security notices;
Shipping updates;
Delivery notifications;
Return and refund communications;
Customer-support messages; and
Policy notices.

Marketing communications are subject to separate consent and unsubscribe rights where required.

You are responsible for keeping your email address and telephone number accurate.

25. Disclaimer of Warranties

Except for warranties expressly provided by ShapeUp and rights that cannot legally be excluded, the website and Services are provided on an “as available” basis.

We do not guarantee that the website will always be uninterrupted, completely error-free, or compatible with every device.

Any product warranty is limited to warranties expressly provided on the product page, product packaging, or an applicable written policy.

Nothing in these Terms excludes statutory warranties, legal guarantees, or consumer rights that cannot legally be waived.

26. Limitation of Liability

To the fullest extent permitted by applicable law, ShapeUp will not be liable for indirect, incidental, special, exemplary, punitive, or consequential losses that were not reasonably foreseeable.

Where liability may legally be limited, ShapeUp’s total liability arising from a particular order or product will not exceed the amount paid for the affected order or product.

These limitations do not apply where prohibited by law, including liability arising from:

Fraud;
Intentional misconduct;
Gross negligence;
Death or personal injury caused by negligence;
Breach of mandatory consumer guarantees; or
Liability that cannot legally be excluded or limited.

Customers retain all mandatory protections provided by applicable consumer laws.

27. Indemnification

To the extent permitted by applicable law, you agree to be responsible for reasonable losses and claims resulting directly from your:

Intentional misuse of the Services;
Fraudulent conduct;
Material violation of these Terms;
Infringement of another person’s rights; or
Submission of unlawful content.

This section does not require a customer to compensate ShapeUp for losses caused by ShapeUp’s own negligence, misconduct, or violation of law.

28. Events Outside Reasonable Control

Neither party will be responsible for a delay or failure caused by circumstances outside that party’s reasonable control, including:

Natural disasters;
War or civil unrest;
Government restrictions;
Epidemics;
Carrier interruptions;
Transportation disruptions;
Labor disputes;
Utility outages;
Cyberattacks; or
Similar unforeseen events.

This section does not remove any refund, cancellation, delivery, or consumer right required by applicable law.

29. Suspension and Termination

You may stop using our Services at any time.

We may suspend or terminate access when we reasonably determine that you have:

Materially violated these Terms;
Engaged in fraud;
Threatened website security;
Abused our staff or other customers;
Misused another person’s information;
Violated applicable law; or
Created a material risk to ShapeUp or another party.

Termination does not affect rights and obligations that arose before termination.

30. Governing Law and Consumer Rights

These Terms are governed by the laws applicable to ShapeUp and the relevant transaction, without limiting any mandatory consumer protections that apply in your country, state, province, territory, or place of residence.

Nothing in these Terms requires a customer to surrender a mandatory right to use a court, regulator, or dispute-resolution process available under applicable law.

31. Resolving Customer Concerns

We encourage customers to contact us first so that we can attempt to resolve concerns promptly and fairly.

Email: support@shapeup.shop

Please provide:

Your name;
Order number;
Email address used for the order;
A clear description of the concern; and
Relevant photographs or supporting information.

Nothing in this section prevents a customer from exercising legal rights, contacting a regulator, reporting suspected fraud, or using a legitimate payment-dispute process.

32. Changes to These Terms

We may update these Terms to reflect changes to:

Our products;
Website features;
Business operations;
Fulfillment practices;
Payment services;
Security requirements; or
Applicable laws.

The current version will be posted on this page with a revised “Last updated” date.

Changes generally apply prospectively and will not retroactively change an accepted order unless required by law or agreed to by the customer.

33. Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision will be enforced to the maximum extent permitted or removed if necessary.

The remaining provisions will continue in effect.

34. No Waiver

A delay or failure by ShapeUp to enforce a provision does not waive our right to enforce it later.

Any waiver must be clearly provided in writing by an authorized ShapeUp representative.

35. Assignment

You may not transfer your rights or obligations under these Terms without written permission from ShapeUp.

ShapeUp may transfer these Terms as part of a merger, acquisition, restructuring, financing, sale of assets, or transfer of the ShapeUp business, provided that customer rights are not reduced contrary to applicable law.

36. Entire Agreement

These Terms and the policies incorporated into them form the complete agreement concerning your use of our website and purchase of ShapeUp products.

They replace previous communications concerning the same subject, except for an accepted order, written warranty, or separate agreement that expressly states that it controls.

37. Contact Information

Questions about these Terms of Service may be sent to:

ShapeUp
230 South Perry Road
Plainfield, IN 46168
United States

Email: support@shapeup.shop